On September 20th, the MED COLOURS project took part in the event “La mobilità che innova”, organised by the Municipality of Cesena as part of the European Mobility Week 2025. The initiative transformed Piazzale Aldo Moro into a lively space for citizens, institutions, and projects to meet and exchange ideas on #InnovativeSolutions for Sustainable Urban Mobility.
MED COLOURS was presented as an example of how Urban Logistics can be redesigned towards decarbonisation and collaboration. Funded by Interreg Euro-MED Programme, the project is working with six MED cities (Cesena, Livorno, Lisbon, Koper, Lyon, and Thessaloniki) to develop Sustainable Urban Logistics Plans (SULPs) and test new solutions that combine efficiency, sustainability, and enabling technologies.
The event was a great opportunity to engage with citizens, local authorities and stakeholders, and to reflect together on how #LastMileLogistics can become fully compatible with environmental goals and urban well-being.
