Seventh episode of the MED COLOURS’ social column dedicated to the topic of resilient and sustainable urban logistics. Once a month, via our social channels, we suggest articles, insights and studies of particular interest to the topics related to the project, with the aim of increasing knowledge related to the topics, and stimulating debate and knowledge exchange, which are essential ingredients for the achievement of our project goals.
This month’s article focuses on what do today’s eCommerce shoppers expect when it comes to delivery?
According to a new global report by FedEx, 81% of e-commerce consumers expect their purchases to be delivered to their homes. As online shopping continues to grow, this shift in customer expectations places increasing pressure on last-mile delivery systems and calls for more sustainable and innovative urban logistics solutions.
The study highlights how delivery speed, convenience and sustainability are becoming central in consumer decision-making. This transformation opens a window of opportunity for cities and logistics operators to rethink traditional delivery models, making room for smarter, greener alternatives, especially in densely populated urban areas.
Alternative delivery methods, such as Out of Home deliveries to Lockers and Pick-up Points, are gaining ground across Europe as more flexible and sustainable options for consumers, reducing traffic and emissions. At the same time, green solutions like Cargo Bikes are transforming the last mile, offering a cleaner and more space-efficient alternative to traditional delivery vans.
MED COLOURS is exploring how to respond to these emerging trends through its 6 #PilotActions and 6 #SustainableUrbanLogisticsPlans, promoting solutions that combine customer satisfaction with urban sustainability. In Livorno, Cesena, Thessaloniki, Koper, Lisbon, and Lyon, our cities are testing new ways of ensuring efficient, low-emission deliveries, helping shape the future of logistics in the Euro-Med area.
Discover more about the study by FedEx by clicking here.
