New episode of the MED COLOURS column dedicated to the topic of resilient and sustainable urban logistics. Once a month, we suggest articles, insights and studies of particular interest to the topics related to the project, with the aim of increasing knowledge related to the topics, and stimulating debate and knowledge exchange, which are essential ingredients for the achievement of our project goals.
This month’s focuse is on: how can the HORECA sector (hotels, restaurants and catering) contribute to greener and smarter last-mile delivery?
In Rimini (Italy), the HORECA LAST MILE Project is rolling out an innovative model to improve goods distribution for hotels, restaurants and cafés. By centralising deliveries through a refrigerated micro-hub with multi-operator capability, supported by advanced orchestration software, and using low-emission vehicles, the initiative aims to reduce congestion, cut pollution, and make the city’s logistics more efficient and sustainable.
This pilot shows how tailored urban logistics solutions can support both local businesses and the environment, keeping vibrant city centres liveable while reducing the footprint of logistics.Shared distribution hubs, cleaner vehicles, and coordinated delivery systems are powerful tools for reducing emissions in tourist destinations: an approach that can inspire other cities across Europe and the EuroMed area.
MED COLOURS is exploring similar strategies through its 6 pilot actions and 6 Sustainable Urban Logistics Plans, testing innovative ways to balance economic vitality with environmental sustainability. Our partner cities (Livorno, Cesena, Thessaloniki, Koper, Lisbon and Lyon) are working to make low-emission deliveries a reality, paving the way for a more sustainable future for urban logistics.
Discover more about Rimini’s initiative here: https://urban-mobility-observatory.transport.ec.europa.eu/news-events/news/rimini-rolls-out-sustainable-last-mile-logistics-hospitality-sector-2025-07-08_en
